{
  "schema": "insight.topic.russia-search-promo.v1",
  "topic": {
    "id": "russia_search_promo",
    "title": "俄罗斯搜推广资源洞察",
    "subtitle": "搜索 · 推荐 · 广告三线资源图谱",
    "status": "initialized",
    "last_verified": "2026-06-22",
    "scope": [
      "搜索",
      "推荐",
      "广告"
    ],
    "goal": "建立俄罗斯搜索、推荐与广告资源的可追溯专题工作台，识别平台资源、技术能力、商业化入口、合作/研究机会与风险边界。"
  },
  "thesis": [
    {
      "id": "t1",
      "grade": "Inferred",
      "claim": "俄罗斯搜推广不是单点搜索引擎问题，而是由搜索入口、内容/视频推荐流、电商/分类信息流量、广告投放与归因工具组成的分发生态。",
      "evidence_refs": [
        "src_yandex_ads",
        "src_yandex_direct",
        "src_vk_lsvd",
        "src_ozon",
        "src_avito"
      ]
    },
    {
      "id": "t2",
      "grade": "Inferred",
      "claim": "Yandex 是搜索与广告基础设施的第一优先样本；VK/Zen/VK Video 是推荐流与社交分发样本；Ozon/Wildberries/Avito 是交易型搜索、推荐和效果广告样本。",
      "evidence_refs": [
        "src_yandex_ads",
        "src_yandex_search",
        "src_zen",
        "src_vk_lsvd",
        "src_ozon",
        "src_wildberries",
        "src_avito"
      ]
    },
    {
      "id": "t3",
      "grade": "Speculative",
      "claim": "可合作资源应优先从可公开验证的数据集、广告产品文档、行业报告和高校/企业论文切入，不应直接假设内部平台数据可获得。",
      "evidence_refs": [
        "src_vk_lsvd",
        "src_yandex_ads",
        "src_yandex_leak_privacy"
      ]
    },
    {
      "id": "t4",
      "grade": "Inferred",
      "claim": "俄罗斯推荐资源不只来自社交/视频平台，Yandex Music 的 Yambda-5B 与 Yandex 电商排序论文说明内容推荐、电商排序和搜索查询特征之间存在可复用能力链。",
      "evidence_refs": [
        "src_yambda_5b",
        "src_yandex_ecommerce_ranking"
      ]
    },
    {
      "id": "t5",
      "grade": "Inferred",
      "claim": "广告资源判断必须同时看投放产品、归因分析、变现网络和风险治理；Yandex Ads 的产品矩阵和 Yandex ad-tech 风险材料共同说明广告能力和治理边界应并列评估。",
      "evidence_refs": [
        "src_yandex_ads",
        "src_yandex_leak_privacy",
        "src_microtargeting_social_ads"
      ]
    }
  ],
  "tracks": [
    {
      "id": "search",
      "name": "搜索",
      "focus": "搜索入口、查询理解、召回/排序、垂类搜索、电商搜索、商业搜索广告。",
      "questions": [
        "Yandex 搜索与 Direct/Ads 如何连接查询意图和广告投放？",
        "电商与分类信息平台的商品/本地服务搜索是否可作为推广资源入口？",
        "俄语形态、地理位置、本地服务和政策环境对搜索排序有什么特殊约束？"
      ],
      "priority_resources": [
        "Yandex Search",
        "Yandex Ads / Direct",
        "Ozon Search",
        "Wildberries Search",
        "Avito Search"
      ]
    },
    {
      "id": "recommendation",
      "name": "推荐",
      "focus": "内容流、短视频、社交/媒体 feed、电商推荐、冷启动与序列建模。",
      "questions": [
        "VK 的短视频推荐公开数据与挑战能否作为算法资源入口？",
        "Zen/VK Video 如何代表内容推荐流量与创作者分发？",
        "电商推荐、广告排序和内容推荐之间有哪些可复用模型能力？"
      ],
      "priority_resources": [
        "VK-LSVD",
        "Zen",
        "VK Video",
        "Ozon recommendations",
        "Wildberries personalization"
      ]
    },
    {
      "id": "ads",
      "name": "广告",
      "focus": "搜索广告、社交广告、展示广告、DSP/SSP、归因、Metrica/AppMetrica、品牌安全与隐私边界。",
      "questions": [
        "Yandex Ads 是否覆盖广告、分析、变现、DSP/SSP 与 AppMetrica/Metrica？",
        "VK Ads/myTarget/社交流量能否作为广告投放与创意验证样本？",
        "隐私、制裁、平台治理和品牌安全风险如何影响资源可用性？"
      ],
      "priority_resources": [
        "Yandex Ads",
        "Yandex Metrica/AppMetrica",
        "VK Ads/myTarget",
        "Avito Ads",
        "marketplace ads"
      ]
    }
  ],
  "resource_map": [
    {
      "name": "Yandex",
      "type": "platform",
      "tracks": [
        "search",
        "ads",
        "recommendation"
      ],
      "role": "搜索与广告基础设施核心样本，覆盖搜索、广告、分析、变现与 DSP/SSP 入口。",
      "evidence_grade": "Direct + Inferred",
      "evidence_refs": [
        "src_yandex_ads",
        "src_yandex_search",
        "src_yandex_direct"
      ]
    },
    {
      "name": "VK / VK Video / Zen",
      "type": "platform",
      "tracks": [
        "recommendation",
        "ads"
      ],
      "role": "社交、内容流和短视频推荐资源；VK-LSVD 提供公开工业级短视频推荐数据线索。",
      "evidence_grade": "Direct + Inferred",
      "evidence_refs": [
        "src_vk_lsvd",
        "src_zen",
        "src_vk_service",
        "src_vk_video"
      ]
    },
    {
      "name": "Ozon / Wildberries",
      "type": "marketplace",
      "tracks": [
        "search",
        "recommendation",
        "ads"
      ],
      "role": "交易型搜索、商品推荐、站内广告与卖家增长工具的样本池。",
      "evidence_grade": "Inferred",
      "evidence_refs": [
        "src_ozon",
        "src_wildberries"
      ]
    },
    {
      "name": "Avito",
      "type": "classifieds",
      "tracks": [
        "search",
        "ads"
      ],
      "role": "本地服务、分类信息、职位/房产/汽车等高意图搜索与推广资源样本。",
      "evidence_grade": "Inferred",
      "evidence_refs": [
        "src_avito"
      ]
    },
    {
      "name": "Rambler / Sber ecosystem",
      "type": "portal / bank ecosystem",
      "tracks": [
        "search",
        "ads"
      ],
      "role": "门户、媒体与金融生态相关的辅助资源线索，需后续验证广告与推荐能力。",
      "evidence_grade": "Speculative",
      "evidence_refs": [
        "src_rambler"
      ]
    }
  ],
  "evidence_sources": [
    {
      "id": "src_yandex_ads",
      "title": "Yandex Ads official homepage",
      "url": "https://ads.yandex.com/",
      "grade": "Direct",
      "summary": "官方页面显示 Yandex Ads 覆盖广告、变现、分析、DSP/SSP，并宣称 Yandex 产品月使用人数超过 105M、俄罗斯广告可触达 100M+ 人群。"
    },
    {
      "id": "src_yandex_direct",
      "title": "Yandex Direct overview",
      "url": "https://ru.wikipedia.org/wiki/Яндекс_Директ",
      "grade": "Secondary",
      "summary": "介绍 Yandex Direct 是 Yandex 页面和广告网络上的上下文广告系统，是俄语互联网早期搜索广告服务。"
    },
    {
      "id": "src_yandex_search",
      "title": "Yandex Search overview",
      "url": "https://en.wikipedia.org/wiki/Yandex_Search",
      "grade": "Secondary",
      "summary": "用于记录 Yandex Search 的搜索入口、个性化搜索与俄语搜索背景，后续应补官方技术文档。"
    },
    {
      "id": "src_vk_lsvd",
      "title": "VK-LSVD: Large-Scale Industrial Dataset for Short-Video Recommendation",
      "url": "https://arxiv.org/abs/2602.04567",
      "grade": "Direct",
      "summary": "VK 相关公开论文，提供短视频推荐工业级数据集线索，覆盖 40B+ interactions、10M users、20M videos。"
    },
    {
      "id": "src_zen",
      "title": "Zen recommendation system overview",
      "url": "https://en.wikipedia.org/wiki/Zen_(recommendation_system)",
      "grade": "Secondary",
      "summary": "Zen 是个人化推荐系统，原由 Yandex 创建，后出售给 VK，用于内容流推荐线索。"
    },
    {
      "id": "src_vk_service",
      "title": "VK service overview",
      "url": "https://en.wikipedia.org/wiki/VK_(service)",
      "grade": "Secondary",
      "summary": "VK 是俄罗斯社交网络服务，作为社交、内容和广告分发入口。"
    },
    {
      "id": "src_vk_video",
      "title": "VK Video overview",
      "url": "https://en.wikipedia.org/wiki/VK_Video",
      "grade": "Secondary",
      "summary": "VK Video 是 VK 的视频托管与分发平台，用于短视频/视频推荐资源线索。"
    },
    {
      "id": "src_ozon",
      "title": "Ozon marketplace overview",
      "url": "https://en.wikipedia.org/wiki/Ozon",
      "grade": "Secondary",
      "summary": "Ozon 是俄罗斯主要电商平台之一，用于交易搜索、推荐和站内推广线索。"
    },
    {
      "id": "src_wildberries",
      "title": "Wildberries overview",
      "url": "https://en.wikipedia.org/wiki/Wildberries",
      "grade": "Secondary",
      "summary": "Wildberries 是俄罗斯大型在线零售平台，用于电商推荐、广告和分发资源线索。"
    },
    {
      "id": "src_avito",
      "title": "Avito classifieds overview",
      "url": "https://en.wikipedia.org/wiki/Avito.ru",
      "grade": "Secondary",
      "summary": "Avito 是俄罗斯分类信息平台，用于本地服务、职位、房产、汽车等高意图推广资源线索。"
    },
    {
      "id": "src_rambler",
      "title": "Rambler portal overview",
      "url": "https://en.wikipedia.org/wiki/Rambler_(portal)",
      "grade": "Secondary",
      "summary": "Rambler 是俄罗斯门户/搜索入口线索，当前仅作为辅助资源，需进一步验证。"
    },
    {
      "id": "src_yandex_leak_privacy",
      "title": "WIRED analysis of Yandex ad-tech code leak",
      "url": "https://www.wired.com/story/yandex-leaks-crypta-ads/",
      "grade": "Secondary / Risk",
      "summary": "用于记录广告数据、隐私、品牌安全和治理风险边界，不作为能力验证的正向证据。"
    },
    {
      "id": "src_yandex_ecommerce_ranking",
      "title": "Personalized Transformer-based Ranking for e-Commerce at Yandex",
      "url": "https://arxiv.org/abs/2310.03481",
      "grade": "Direct",
      "summary": "Yandex 相关电商个性化排序论文，描述两阶段训练、two-tower/Transformer 排序、上下文去偏和在线 A/B 测试，用于搜索/推荐融合能力判断。"
    },
    {
      "id": "src_yambda_5b",
      "title": "Yambda-5B: Large-scale multi-modal dataset for ranking and retrieval",
      "url": "https://arxiv.org/abs/2505.22238",
      "grade": "Direct",
      "summary": "Yandex Music 相关公开推荐数据集，包含 4.79B interactions、1M users、9.39M tracks、organic flag 与时序评测协议，用于大规模推荐资源判断。"
    },
    {
      "id": "src_marketplace_sponsored_ads_quality",
      "title": "Sponsored is the New Organic: sponsored results and marketplace search quality",
      "url": "https://arxiv.org/abs/2407.19099",
      "grade": "Method / Risk",
      "summary": "非俄罗斯特定，但用于建立电商搜索广告评估框架：sponsored results 与 organic results 混排会影响搜索质量、价格和公平性。"
    },
    {
      "id": "src_microtargeting_social_ads",
      "title": "On Microtargeting Socially Divisive Ads",
      "url": "https://arxiv.org/abs/1808.09218",
      "grade": "Method / Risk",
      "summary": "非平台资源正向证据，用于记录定向广告透明度、滥用和治理风险，特别适用于社交广告边界。"
    },
    {
      "id": "src_yandex_matrixnet",
      "title": "MatrixNet overview",
      "url": "https://en.wikipedia.org/wiki/MatrixNet",
      "grade": "Secondary",
      "summary": "Yandex 机器学习排序历史线索，作为搜索/广告排序能力的背景材料，后续应补官方或论文证据。"
    }
  ],
  "next_steps": [
    "补官方文档：Yandex Ads/Direct、VK Ads、Ozon Ads、Avito seller promotion、Wildberries seller ads。",
    "补机构/高校资源：Yandex Research、VK RecSys Challenge、HSE、Skoltech、ITMO、MIPT 等推荐/搜索/广告方向论文与团队。",
    "补对标维度：搜索广告、feed 广告、电商广告、推荐数据集、归因工具、隐私/合规风险。",
    "建立资源分级：世界级、近世界级、国家级、区域级，并区分平台资源、学术资源、工程资源和商业资源。"
  ],
  "resource_tiers": [
    {
      "tier": "世界级资源",
      "definition": "具备工业规模平台、公开论文/数据集或跨产品广告/推荐基础设施，可作为算法与商业化资源的主样本。",
      "items": [
        {
          "name": "Yandex Ads / Search / Metrica / AppMetrica",
          "tracks": [
            "搜索",
            "广告"
          ],
          "why": "官方广告平台覆盖广告、分析、变现、DSP/SSP；搜索和广告历史深，适合作为俄语搜索广告与归因主样本。",
          "evidence_refs": [
            "src_yandex_ads",
            "src_yandex_search",
            "src_yandex_ecommerce_ranking",
            "src_yandex_leak_privacy"
          ]
        },
        {
          "name": "VK-LSVD / VK RecSys Challenge",
          "tracks": [
            "推荐"
          ],
          "why": "公开短视频推荐工业级数据集，规模和任务贴近真实推荐系统。",
          "evidence_refs": [
            "src_vk_lsvd"
          ]
        },
        {
          "name": "Yambda-5B",
          "tracks": [
            "推荐",
            "搜索"
          ],
          "why": "Yandex Music 大规模多模态 ranking/retrieval 数据集，可补足内容推荐与检索评测资源。",
          "evidence_refs": [
            "src_yambda_5b"
          ]
        }
      ]
    },
    {
      "tier": "近世界级资源",
      "definition": "平台规模大且业务场景强，但当前公开技术证据还不充分，需要补官方产品和论文材料。",
      "items": [
        {
          "name": "VK / Zen / VK Video",
          "tracks": [
            "推荐",
            "广告"
          ],
          "why": "社交、内容流和视频推荐场景强，但除 VK-LSVD 外仍需补更多官方广告/推荐产品证据。",
          "evidence_refs": [
            "src_vk_lsvd",
            "src_zen",
            "src_vk_service",
            "src_vk_video"
          ]
        },
        {
          "name": "Ozon / Wildberries",
          "tracks": [
            "搜索",
            "推荐",
            "广告"
          ],
          "why": "交易型搜索、商品推荐和站内广告空间大，但广告产品文档需补官方证据。",
          "evidence_refs": [
            "src_ozon",
            "src_wildberries",
            "src_marketplace_sponsored_ads_quality"
          ]
        }
      ]
    },
    {
      "tier": "国家级资源",
      "definition": "对俄罗斯本土高意图流量和商业推广有重要价值，适合做行业/垂类入口样本。",
      "items": [
        {
          "name": "Avito",
          "tracks": [
            "搜索",
            "广告"
          ],
          "why": "分类信息、本地服务、职位、房产、汽车等高意图场景强。",
          "evidence_refs": [
            "src_avito"
          ]
        },
        {
          "name": "Rambler / Sber ecosystem",
          "tracks": [
            "搜索",
            "广告"
          ],
          "why": "门户、媒体和金融生态可能形成辅助推广资源，但证据不足。",
          "evidence_refs": [
            "src_rambler"
          ]
        }
      ]
    },
    {
      "tier": "待验证资源",
      "definition": "可能有价值但缺 Direct 证据，不进入强结论。",
      "items": [
        {
          "name": "广告代理商 / DSP / SSP 合作网络",
          "tracks": [
            "广告"
          ],
          "why": "可能补足商业投放资源，但需逐个补官方资质、客户案例和技术能力。",
          "evidence_refs": [
            "src_yandex_ads"
          ]
        },
        {
          "name": "高校与研究团队",
          "tracks": [
            "搜索",
            "推荐",
            "广告"
          ],
          "why": "需要围绕 Yandex/VK/高校论文进一步梳理专家与机构。",
          "evidence_refs": [
            "src_yandex_ecommerce_ranking",
            "src_vk_lsvd",
            "src_yambda_5b"
          ]
        }
      ]
    }
  ],
  "capability_matrix": [
    {
      "capability": "查询意图与俄语搜索",
      "track": "搜索",
      "primary_resources": [
        "Yandex Search",
        "Yandex Direct"
      ],
      "evidence_grade": "Secondary + Inferred",
      "evidence_refs": [
        "src_yandex_search",
        "src_yandex_direct"
      ],
      "gap": "补官方 search/docs、俄语形态检索技术资料。"
    },
    {
      "capability": "电商搜索与排序",
      "track": "搜索 / 推荐",
      "primary_resources": [
        "Yandex e-commerce ranking",
        "Ozon",
        "Wildberries"
      ],
      "evidence_grade": "Direct + Inferred",
      "evidence_refs": [
        "src_yandex_ecommerce_ranking",
        "src_ozon",
        "src_wildberries"
      ],
      "gap": "补 Ozon/WB 站内广告和搜索排序官方文档。"
    },
    {
      "capability": "短视频/内容推荐",
      "track": "推荐",
      "primary_resources": [
        "VK-LSVD",
        "VK Video",
        "Zen"
      ],
      "evidence_grade": "Direct + Secondary",
      "evidence_refs": [
        "src_vk_lsvd",
        "src_vk_video",
        "src_zen"
      ],
      "gap": "补 VK Ads、VK Video/Zen 官方产品和推荐工程材料。"
    },
    {
      "capability": "音乐/多模态推荐评测",
      "track": "推荐",
      "primary_resources": [
        "Yambda-5B"
      ],
      "evidence_grade": "Direct",
      "evidence_refs": [
        "src_yambda_5b"
      ],
      "gap": "补数据集下载、license、benchmark leaderboards。"
    },
    {
      "capability": "广告投放与归因",
      "track": "广告",
      "primary_resources": [
        "Yandex Ads",
        "Metrica",
        "AppMetrica",
        "VK Ads"
      ],
      "evidence_grade": "Direct + Inferred",
      "evidence_refs": [
        "src_yandex_ads",
        "src_yandex_leak_privacy"
      ],
      "gap": "补 VK Ads 官方文档和 Yandex 产品细分页面。"
    },
    {
      "capability": "市场/分类信息推广",
      "track": "搜索 / 广告",
      "primary_resources": [
        "Avito"
      ],
      "evidence_grade": "Secondary + Inferred",
      "evidence_refs": [
        "src_avito"
      ],
      "gap": "补 Avito business 官方推广产品页。"
    },
    {
      "capability": "广告透明度与品牌安全",
      "track": "广告风险",
      "primary_resources": [
        "Yandex ad-tech risk",
        "microtargeting studies",
        "marketplace sponsored quality studies"
      ],
      "evidence_grade": "Risk / Method",
      "evidence_refs": [
        "src_yandex_leak_privacy",
        "src_microtargeting_social_ads",
        "src_marketplace_sponsored_ads_quality"
      ],
      "gap": "建立品牌安全、隐私、制裁和数据出境检查项。"
    }
  ],
  "research_assets": [
    {
      "name": "VK-LSVD",
      "type": "dataset / challenge",
      "track": "推荐",
      "value": "工业级短视频推荐公开数据集，适合序列推荐、冷启动、多反馈建模。",
      "evidence_refs": [
        "src_vk_lsvd"
      ],
      "priority": "P0"
    },
    {
      "name": "Yambda-5B",
      "type": "dataset",
      "track": "推荐 / 检索",
      "value": "音乐多模态推荐与 ranking/retrieval 评测资源，含 organic flag。",
      "evidence_refs": [
        "src_yambda_5b"
      ],
      "priority": "P0"
    },
    {
      "name": "Yandex e-commerce ranking paper",
      "type": "paper / deployed system",
      "track": "搜索 / 推荐",
      "value": "展示 Yandex 在电商推荐/搜索排序上的在线 A/B 与部署经验。",
      "evidence_refs": [
        "src_yandex_ecommerce_ranking"
      ],
      "priority": "P0"
    },
    {
      "name": "MatrixNet",
      "type": "historical ML ranking signal",
      "track": "搜索 / 广告",
      "value": "排序技术历史背景线索，需补更强证据。",
      "evidence_refs": [
        "src_yandex_matrixnet"
      ],
      "priority": "P2"
    }
  ],
  "commercial_assets": [
    {
      "name": "Yandex Ads",
      "track": "广告",
      "entry_points": [
        "Ads in Russia",
        "App analytics",
        "Web analytics",
        "Ad network",
        "DSP",
        "SSP"
      ],
      "value": "广告投放、归因、变现、DSP/SSP 一体化入口。",
      "evidence_refs": [
        "src_yandex_ads"
      ],
      "priority": "P0"
    },
    {
      "name": "VK Ads / myTarget",
      "track": "广告",
      "entry_points": [
        "社交广告",
        "视频广告",
        "移动广告"
      ],
      "value": "社交和内容流广告入口，官方资料待补。",
      "evidence_refs": [
        "src_vk_service"
      ],
      "priority": "P1"
    },
    {
      "name": "Ozon / Wildberries seller ads",
      "track": "搜索 / 推荐 / 广告",
      "entry_points": [
        "站内搜索广告",
        "商品推广",
        "卖家增长工具"
      ],
      "value": "电商交易型推广资源，官方资料待补。",
      "evidence_refs": [
        "src_ozon",
        "src_wildberries",
        "src_marketplace_sponsored_ads_quality"
      ],
      "priority": "P1"
    },
    {
      "name": "Avito promotion",
      "track": "搜索 / 广告",
      "entry_points": [
        "分类信息置顶",
        "本地服务推广",
        "房产/汽车/招聘高意图流量"
      ],
      "value": "高意图本地分类搜索推广，官方资料待补。",
      "evidence_refs": [
        "src_avito"
      ],
      "priority": "P1"
    }
  ],
  "risk_register": [
    {
      "risk": "隐私与用户画像过度收集",
      "impact": "广告资源合作和数据使用可能受合规、品牌安全和跨境数据限制影响。",
      "evidence_refs": [
        "src_yandex_leak_privacy",
        "src_microtargeting_social_ads"
      ],
      "mitigation": "所有广告/归因资源必须记录数据来源、用户标识、保留周期、合规边界。"
    },
    {
      "risk": "市场平台广告影响搜索质量",
      "impact": "站内广告可能改变 organic 搜索结果质量、公平性和价格感知。",
      "evidence_refs": [
        "src_marketplace_sponsored_ads_quality"
      ],
      "mitigation": "电商广告评估必须同时看 CTR/CVR、用户体验、organic degradation 和卖家公平性。"
    },
    {
      "risk": "制裁与平台治理不确定性",
      "impact": "国际合作、数据访问和广告投放存在政策风险。",
      "evidence_refs": [
        "src_yandex_search",
        "src_wildberries"
      ],
      "mitigation": "资源分级中单列 risk boundary，不把可用性等同于可合作性。"
    }
  ]
}